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Negotiation in Sales

Negotiation is a top skill for sales. If you close, you are not selling. Learn the most efficient method to close your deals.

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Negotiation in Sales
Negotiation in Sales

Time & Location

Time is TBD

Amsterdam, Amstelpark 9, 1083 HZ Amsterdam, Netherlands

About the event

Negotiating is not just a context for your sales team. All your employees are in a constant negotiation process. Negotiate resources, time, value, etc. From our experience, we know that this is a fundamental process for companies and teams to make the most of their resources on a daily basis.

This course is designed to recognise the negotiation process and how to execute it very practically.


  • Negotiation methods
  • First test, then negotiate
  • Negotiation styles: Mastenbroek
  • Pitfalls of negotiation
  • Why negotiate?
  • Example of Position Negotiation
  • Avoid Position Negotiation
  • How you negotiate
  • The Harvard method
  • Harvard rules for principle negotiation
  • Mastenbroek Method
  • Mastenbroek: Mixed style
  • NLP
  • Reframing
  • Closing techniques
  • Cases

We work with the business actors to promote the amplification of the learning experience and test all the tools delivered during the course. Each participant is able to use all the tools after this course as we promote feedback and improvement moments.

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