ABOUT
IN2MOTIVATION
Business academy
At In2motivation, our experienced experts in human behavior, neuroscience, and NLP deliver impactful, tailored solutions for lasting corporate transformation
In memoriam
To truly understand In2motivation, we must begin with our founder, Peter Koijen. A true entrepreneur at heart, Peter launched In2motivation in 2009 during one of the most challenging economic crises. His decision wasn’t driven by convenience, but by a deep desire to transform the world and, himself.
Peter's relentless pursuit of growth sets him apart. He never stopped studying, refining his expertise, and pushing the boundaries of what's possible. His commitment to continuous improvement is the cornerstone of our philosophy and a mindset we instill in businesses: to always strive for better, never settle, and embrace transformation with courage.
Life motto
Live your life and do it your way.
Meet the Team
CEO AND MASTER COACH
Ligia Koijen Ramos
SENIOR TRAINER AND COACH
Arthur Pop
TRAINER
Rachel Morton-Young
TRAINER AND COACH
Sergio Cabigiosu
TRAINER
Ricardo Peixe
JUNIOR COACH
Aurelia Robert
FILCO DESIGN
COMMUNICATION GRAPHIC DESIGNER
Filipe Costa Alves
ASSISTANT TRAINER
Mounya Rezigue
"Achieve More by Feeling Better."
At In2Motivation, we are more than just a coaching and training company—we are your strategic partners in growth and development.
As a business academy, we specialise in creating the optimal environment for transformation and high performance, tailored to both individuals and teams.
Our approach to transformation mirrors that of Olympic athletes: rooted in deep expertise, continuous practice, targeted feedback, and the pursuit of excellence.
With every session, we follow a clear and structured process that ensures consistent progress and measurable development, driving your organisation towards lasting success.
Our philosophy
Our Proven Approach to Driving Success
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Problem Analysis: We begin by thoroughly analysing and defining the core challenges your organisation faces.
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Tailored Solutions: Next, we design customised solutions that align with your specific needs and business goals.
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Tools for Growth: We deliver the necessary tools—whether through workshops, training, coaching, or mentoring—to equip your teams for success.
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Ongoing Partnership: Our commitment doesn’t end there. We provide continuous feedback and follow-up to ensure lasting impact and sustainable growth.
Our process
Our Focus: Delivering Exceptional Value
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Expertise: We bring deep knowledge and industry experience to every project, ensuring top-tier guidance.
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Solution-Oriented: Our approach is always focused on delivering effective, tailored solutions that drive results.
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Proven Experience: With years of success, we know what works and how to implement strategies that create lasting impact.
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Dedication & Accountability: We are fully committed to your success, holding ourselves accountable for delivering measurable outcomes.
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Engagement & Fun: While we take our work seriously, we believe in making the journey enjoyable, fostering an energetic and positive environment.
What we deliver
An Interview with Ligia Koijen Ramos, CEO of In2motivation
In2motivation has quietly become one of Europe’s most trusted names in leadership development and behavioral transformation. Behind its growing international success is Ligia Koijen Ramos, a philosopher, NLP master trainer, and expert in human behavior. In this exclusive conversation, she reveals the philosophy and precision behind their work with global leaders, corporate teams, and high-performing individuals.
You describe In2motivation not as a training company, but as a transformation partner. What do you mean by that?
We believe that knowledge alone doesn’t change people—transformation happens when people feel safe enough to expand and challenged enough to grow. Our work is about designing those conditions intentionally. We combine neuroscience, emotional intelligence, and the methodology of NLP to support long-lasting behavioral shifts. We don't simply provide workshops; we co-create cultural movement inside organizations.
And what kind of companies work with you?
We work with multinational teams, ambitious leaders, and organizations that understand the future of business lies in people, not just processes. These are companies looking for substance over show. They come to us not just to solve problems, but to elevate their culture and unlock human potential at scale.
What makes your approach different?
We are not interested in templated solutions. Every session is designed around the real-life dynamics and emotional context of the people in the room. Whether it’s a leadership trajectory, a corporate communication intervention, or an executive coaching program, we listen first, tailor second, and deliver with purpose. That’s our rhythm.
You mention rhythm, how do you sustain transformation beyond the moment?
We use the metaphor of rhythm because transformation is a process, not an event. We work through micro-shifts: one insight, one decision, one courageous conversation at a time. Our work includes follow-up, feedback loops, and a strong sense of partnership. That’s why our clients stay. Because it feels personal. And it works.
If you could summarize the impact of In2motivation in one sentence?
We help individuals and teams reclaim their internal clarity, so they can perform, lead, and live with more freedom.
What’s next for In2motivation?
We’re expanding our global partnerships and launching new programs that blend AI, emotional intelligence, and human language, because that’s where the future is headed. But always rooted in what we do best: transforming people from the inside out.
Ready to excel?
Ready to excel?
Ready to excel?
Our values
The most flexible part of the system tends to win the system.
We create unique experiences for people with the purpose of creating more internal and external choices, creating adaptability for the different contexts.
Flexibility
We create a safe and very trustworthy environment for people to connect with themselves and others and to discover their own expression.
We feel free to express ourselves and instil courage, safety and connection to create more freedom inside and outside of ourselves.
Freedom
Change is part of the process.
We promote sustainable change in teams and individuals.
Making use of neuroscience and our knowledge to develop efficient tools to support that change.